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This study discusses how Disney delivers a unique and memorable guest experience. Through subjective personal introspection, it examines Disney's approach to co-creating a profound guest experience. The Disney guest experience is profound because it delivers an experience that touches on all six dimensions of an experience: sensorial, emotional, cognitive, pragmatic, lifestyle, and relational.

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Vergara, R. A., & Vergara, K. C. S. (2023). Disney Magic through the Disney Guest Experience. International Journal of Multidisciplinary: Applied Business and Education Research, 4(5), 1602-1611.


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